Olympic Snowboarder | Inspiring the Art of Living Extraordinary | ALEX Founder | Speaker | Writer | Teacher | Environmental Advocate
Gretchen Bleiler is a snowboarding icon and one of the most accomplished snowboarders in the world. She is a 2-time Olympian and Olympic Silver medalist, World Superpipe Champion and 4-time X Games gold medalist. Gretchen has been inducted into The Sportswomen of Colorado Hall of Fame and The Action Sports Hall of Fame. She is the winner of the ESPY award for Best Female Action Sports Athlete and National Geographic Adventurer of the Year. She has done modeling, sports commentary, and has been featured in everything from prime time talk shows and national commercials to hundreds of publications worldwide.
As a professional snowboarder, Gretchen has seen the effects of climate change around the world, which is why she is also using her platform as an environmental advocate. Her commitment to acting on climate change ranges from lobbying on Capitol Hill; working with brands to design sustainable products; to speaking at events like the United Nations Climate Conference (COP21) in Paris; and serving on the board of Protect Our Winters and Aspen Center for Environmental Studies. As a leading female athlete, Gretchen also sits on the board for espnW in order to support their efforts in elevating women in sports.
Since transitioning from snowboard competition in 2014, Gretchen is now creating a larger movement; inspiring the art of living extraordinary. She’s spearheading this through a company called ALEX that she co-founded with her husband, Chris Hotell. ALEX stands for Always Live Extraordinary and is designed to shift habits and consciousness for a healthy and sustainable world.
Their recently launched ALEX Bottle is the ONLY stainless steel reusable bottle that unscrews in the middle for easy cleaning, compacts small for storage, and can be customized to fit your style. ALEX Bottle is a solution to harmful single use disposable products and is an innovation to current reusable bottle offerings; a tangible example of how a small change can create a shift from ordinary to extraordinary.
Gretchen is empowering this shift through her writing, speaking, teaching and advocacy. She’s written articles for a variety of publications, like USA Today and Women’s Health, and has an active blog with a large social media following. Gretchen has been collaborating with spiritual teachers like Deepak Chopra, meeting with business leaders like Richard Branson, and speaking at events like SXSW Eco, COP21, Summit at Sea, Aspen Ideas Festival, Wanderlust, and Virgin Galactic. Attendees have ranged from athletes, yogis and students to corporate leaders, scientists, engineers and space pioneers.