After I won the silver medal at the 2006 Winter Olympics, I realized I had an opportunity to use that new platform for good! Being a pro snowboarder, I’ve traveled around the world chasing snow year-round for the past 14 years. Playing around in the mountains on my snowboard has shaped who I am today. Snowboarding has always given me a sense of adventure, meaning and connection. But unfortunately with all of my travels, I’ve seen the effects of climate change first hand. So because my livelihood and way of life depend on winter and snow, and even more importantly, because I am another person in this world whose decisions and actions affect our planet, I’ve made the choice to create awareness and influence change however I can in my everyday life.
School climate change presentations, lobbying on Capitol Hill, working with my sponsors to create conscious products with the environment in mind, creating calls to action, sitting on the board of Protect Our Winters (POW) and Aspen Center For Environmental Studies (ACES), and even starting ALEX bottle, our family owned and operated sustainable lifestyle company, are all ways that I’m creating awareness around the environment. I believe that everything and anything in the direction of a healthier, happier, more sustainable, and balanced planet is where it’s at and is also where we all need to be to create a new world for ourselves and for future generations. Our time is NOW.