In the TV world, the upfronts are when all of the major TV networks like NBC, ABC, ESPN, etc., get in front of the media and more importantly all of the key decision makers in the advertising world to present to them their content direction for the coming season in order to sell commercial air time. This year, I was invited to NYC to participate in a short skit/interview during ESPN’s one hour “Sports Center style” upfront which was a really cool opportunity and all-around good time. I was in great company with people like Amani Toomer, New York Giants wide receiver; Spike Lee, director and all of the ESPN executives and key personalities. Thanks for the opportunity ESPN!
Click here to see an article on the whole deal.